Gatlinburg Mountain Mall

Right in the heart of downtown Gatlinburg, the Mountain Mall stands as a nostalgic yet lively indoor shopping destination. First opened in 1978, this classic mall still welcomes visitors with its six floors of unique stores, cozy coffee corners, handcrafted gifts, and a friendly Smoky Mountain vibe.

Below is a full humanized tour of the mall — all based entirely on the transcript content, covering every real shop and detail you listed.

Watch this Our awesome YouTube video tour:

Gatlinburg Shopping Mall

Mountain Mall feels like stepping into a time capsule — indoor fountains, wooden railings, and winding corridors that stretch across multiple floors. You can access it through several entrances, including one near Ripley’s Aquarium.

The adventure begins with the legendary Aunt Mahalia’s Homemade Candies, a Gatlinburg icon since the early days. The store offers brittle, chocolates, fudge, and the famous saltwater taffy. You’ll even spot fun retro candies like Fun Dip and bubblegum cigars — a sweet trip down memory lane.

Aunt Mahalia’s Homemade Candies

As soon as you enter, you’re hit with that warm scent of sugar and nostalgia. Shelves are filled with old-fashioned candy jars, caramel apples, and Gatlinburg-themed packaging. In the transcript, Bri laughs about childhood memories — and that playful tone perfectly captures what makes this shop special.

Rhythm Section and CDs

Next, music lovers will enjoy the Rhythm Section

a store filled with vinyl records, CDs,

stickers, and t-shirts. You’ll find classic Sinatra Christmas albums playing softly in the background. Whether you love rock, jazz, or retro Christmas tunes, this shop is a relaxing stop during your walk.

Smoky Bear Brew Coffee Shop

A bit further inside, you’ll find Smoky Bear Brew Coffee Shop the coziest caffeine stop in the Mountain Mall. They serve hot and iced coffee, non-coffee signature drinks, smoothies, and lemonades.

Bri tried the Caramel Toffee Nut Iced Coffee and loved it — it became one of the highlights of their visit. Even if you’re not in the mood for shopping, you can stop by here around 10:00 a.m. just to grab a cup and people-watch.

License Plates & Custom Artwork

On the second floor is Gatlinburg Customs To Go offering custom license plates, bags, and t-shirts. Visitors can personalize gifts with their names or designs — perfect for a Gatlinburg souvenir that’s one-of-a-kind.

Paws and Claws Pet Fashions

Pet lovers, this one’s for you! Paws and Claws Pet Fashions features dog jerseys, leashes, strollers, socks, toys, and even NFL team outfits. Bri and Ryan joked about getting a Bengals or Buccaneers jersey for their dog — proving this store is full of personality. The Mountain Mall is also pet-friendly, so it’s one of the few places where you can actually shop with your furry friend.

Shades of Gatlinburg Sunglasses

For those sunny Smoky Mountain days, stop by Shades of Gatlinburg Sunglasses featuring Oakley, Costa, Maui Jim, and Pit Viper. It’s a stylish and practical stop for travelers.

The New York Pizza and Pasta

One of the coziest food spots in the mall is The New York Pizza and Pasta. where you can grab a slice or a hot sub and relax beside the indoor fountain.

The menu

includes pizza by the slice, calzones, strombolis, hot dogs, and subs. The nostalgic combo of a pizza shop next to a bubbling fountain gives that perfect small-town indoor mall feel.

lavis Jewelry & Puzzle Portraits

Across from the pizza shop is lavis Jewelry. a small store selling glass figures and jewelry. Right next to it, Puzzle Portraits creates custom photo puzzles — fun gifts or keepsakes for visitors looking for something unique.

Cowboy Way

Upstairs, you’ll find Cowboy Way. A large western store packed with cowboy boots, leather hats, belts, and the unmistakable smell of fresh leather. The transcript even notes, “You can smell the leather,” giving the store its authentic southern feel.

Scented Willow

Beside it, Scented Willow. Offers perfumes, soaps, and body care items. The aroma here blends beautifully with the surrounding shops — another reminder that every floor has its own scent and personality.

Pepper Palace

The Pepper Palace is one of the most talked-about spots in the transcript. Known for its hot sauces, BBQ rubs, and sampling counter, it’s a spicy paradise.

They even feature the “Pepper Palace Purgatory” challenge and the infamously strong Nasal Napalm horseradish sauce. It’s so hot you need to sign a waiver before tasting! This stop is both hilarious and unforgettable — Bri’s reaction alone says it all.

Martial Arts and Knife Superstore

A few steps away, the Martial Arts and Knife Superstore displays swords, knives, and martial arts gear. It’s a niche but eye-catching addition to the Mountain Mall lineup.

Genburgg Elegance, Handbags and More

For fashion lovers, Genburgg Elegance offers colorful handbags, hats, and seasonal accessories. It’s a chic boutique amid all the rustic Smoky Mountain energy.

Arcade

The Arcade upstairs is great for kids (and nostalgic adults). From claw machines to toy grabbers and mini-games, it’s a fun indoor diversion. You can sit by the waterfall feature nearby and just relax while the kids play.

Sports Heaven

Sports Heaven is a must-stop for sports fans. They sell college and NFL gear, light-up wall signs, mini helmets, Monopoly editions, and even baby pacifiers with team logos. The variety makes it one of the mall’s most entertaining stores to browse.

Gatlinburg Candles

If you love home fragrances, visit Gatlinburg Candles — filled with soy and wax candles, air fresheners, and locally made scents. The sweet aroma fills the hallway as you walk by.

Papa’s Sweet Tooth

A true hidden gem, Papa’s Sweet Tooth sells freeze-dried candy, popcorn, jellies, pickled sausage, and yes — bacon-flavored cotton candy! You’ll also find locally made soaps and jams. It’s one of the quirkiest and most fun shops in the entire mall.

Doug Wyatt Guitars

Finally, Doug Wyatt Guitars wraps up your tour. Located on the top floor, it’s a cozy guitar shop where musicians can browse, play, or just admire the craftsmanship.

Indoor Attractions in Gatlinburg

The Mountain Mall isn’t just for shopping — it’s a full indoor experience.
Enjoy the arcade, fountains, photo spots, gashapon machines, and even a build-your-own stuffed animal shop (Berry Tales). On rainy or cold days, it’s one of the best indoor things to do in Gatlinburg.

Smoky Mountain Gifts & Souvenirs

You’ll find no shortage of Smoky Mountain gifts here — custom t-shirts, wooden signs, handcrafted soaps, local jams, candles, and the humorous “Hillbilly Ten Commandments” decor. Every store offers something that feels handmade or locally inspired.

Why Visit Gatlinburg Mountain Mall

Six full levels of shops and local charm
Indoor and pet-friendly environment
Coffee, pizza, candy, and gifts all in one place
Great for families, couples, and rainy days
Authentic local stores and friendly vibes

FAQs

Q1. When did the Gatlinburg Mountain Mall open?

A: It opened in 1978 and has been a local favorite ever since.

Q2. Is it pet-friendly?

A: Yes, the mall welcomes pets in many common areas and even has a pet fashion store.

Q3. Are all stores open daily?

A: Not all — some, like Special Casey’s Jewels, are open only on certain days.

Q4. Can you eat or drink there?

A: Absolutely — grab coffee from Smoky Bear Brew or a slice from New York Pizza & Pasta.

Final Thoughts

The Gatlinburg Mountain Mall is more than just a shopping spot — it’s a nostalgic journey through small-town charm and Southern creativity.
From the sweetness of Aunt Mahalia’s Candies, the fire of Pepper Palace, the craftsmanship of Doug Wyatt Guitars, to the cozy coffee aroma of Smoky Bear Brew, every floor has a story to tell.

If you’re planning a trip to the Smokies, set aside a few hours for this six-level adventure — a perfect blend of shopping, memories, and Gatlinburg warmth.